Monthly Archives: May 2019

We The North A Campaign That Shaped The Toronto Raptors’ History

Go To Brand: We The North To celebrate the Toronto Raptors’ 25th anniversary, Strategy wrote a brief history of the team’s marketing. By creating the “We The North” campaign, Sid Lee Toronto became a unique collaborator in the history of their brand identity. “We weren’t just branding the Raptors, we were branding Canadian basketball,” recalls Tom […]